Atal Innovation Mission (AIM) is Government of India’s flagship initiative to promote a culture of innovation and entrepreneurship in the country. It aims to tap on the inventive minds of the future generation to address a myriad of problems facing the community today. AIM’s objective is to develop new programmes and policies for advancing innovation in various sectors, provide platform and collaboration opportunities to different stakeholders, create awareness and an umbrella structure to oversee innovation ecosystem of the country. Some of the major initiatives committed to under the aegis of AIM, include establishment of Atal Tinkering Labs across schools in India to inculcate a problem-solving mindset, Atal Incubation Centres for nurturing premium start-ups. It is also instrumental in setting up platforms like Atal New India Challenge that promotes innovation in product development to cater to the need of various sectors, Mentor India Campaign to create a network of stalwarts and pioneers from different fields to support the mission, Atal Community Innovation Center to trigger innovation in the underserved regions, and ARISE for fostering innovation and research in MSME industry.